The burger deal is perfect: the US fast food giant McDonald’s announced on Thursday that the approximately 850 branches in Russia be sold to the Russian licensee Alexander Govor. There was initially silence about the financial details.
Govor already owned 25 stores in Siberia before McDonald’s pulled out of Russia. And now has to give the burger shops across the country a new coat of paint. Because: the branches may not be continued under the brand name McDonald’s.
The Russian Ministry of Commerce is now offering its help and has launched a public call for a name. The US journalist Kevin Rothrock, who writes for the government-critical online magazine “Meduza”, published a corresponding telegram call from the ministry on Thursday.
Rothrock wrote: “Russia’s Ministry of Commerce is asking the public for suggestions on a new name for Alexander Govor, who is buying McDonald’s Russia business. The list includes Rosburger, RusDonald’s, Nashmak, Mashkinfarsh, ZBurger (yum) and more. That is real.”
The “ZBurger” proposal in particular is absolutely unappetizing: in Russia, the Latin letter “Z” is displayed on cars, buildings or on T-shirts to show support for Russia’s war against Ukraine. The symbol is said to stand for “Za Pobedu” – “For Victory”. The symbol is also used abroad and on social media.
In his tweet, Rothrock linked the Telegram call of the Russians and later added: “After 222 replies, the ministry switched off the comment function.” It remains to be seen how seriously the ministry really takes the proposals.
In any case, the participants’ mouths are watering. The Telegram post says: “We will pass on the most creative and interesting (suggestions, ed.) to the Russian owner. Who knows, maybe you will be the namesake for several hundred fast food restaurants in Russia – go ahead!”
” data-zoom-src=”https://bilder.bild.de/fotos/der-telegram-aufruf-des-russian-handelsministeriums-e38cc1446d9a44d7bfce7d26b895815c-80148048/Bild/4.bild.png”/> The Telegram call from the Russian Ministry of CommercePhoto: Telegram
The Telegram call from the Russian Ministry of CommercePhoto: Telegram
In addition to the proposals from the public, there are apparently also concrete plans in the background. A clue could be a patent application that was recently filed.
A patent attorney immediately filed a trademark for a logo intended to represent a company that operates “snack bars, a coffee shop, cafeterias, restaurants, self-service restaurants” after the restaurants closed. The name: “Uncle Vanya”. The logo: a McDonald’s logo tilted on its side. The unmistakable “original colors” of McDonald’s – red and yellow – are also used in the application.
” data-zoom-src=”https://bilder.bild.de/fotos/die-anmeldung-beim-patentamt-in-moskau-shows-the-logo-for-the-gastro-chain-onkel-wanja- striking–44a35bba48ba468eb8177d11d05b4b3f-80147590/Bild/11.bild.jpg”/> The registration at the patent office in Moscow shows the logo for the gastro chain “Onkel Vanya”. Striking: It’s a McDonald’s logo tilted on its sidePhoto: Twitter/JoshGerben
The registration at the patent office in Moscow shows the logo for the gastro chain “Onkel Vanya”. Striking: It’s a McDonald’s logo tilted on its sidePhoto: Twitter/JoshGerben