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OLED.ex TVs will soon be even brighter: This is how LG wants to outperform Samsung’s QD OLED

OLED.ex TVs will soon be even brighter: This is how LG wants to outperform Samsung’s QD OLED
Written by insideindyhomes

LG

LG wants to make its OLED.ex display even brighter. After all, competitor Samsung is just launching its new technology. This is how LG could outperform the QD OLED in terms of brightness.

LG is making its OLED.ex displays even brighter – after all, they don’t want their top competitor Samsung to steal their guts. (Source: © LG Display)

  • LG wants to make its OLED.ex panels even brighter with micro lens arrays.
  • This measure is probably aimed at the top competition from Samsung.
  • Samsung is launching its first QD OLED TV, the S95B.

Is the battle between the TV titans LG and Samsung now bringing about the next display evolutionary stage? It actually looks like it at the moment: According to information from the Korean tech business portal “The Elec”, LG Display wants to make its new OLED.ex displays a good bit brighter with microlens arrays.

“The Elec” reports that LG could start boosting the brightness of its OLED.ex flagships by a further 20 percent as early as this year using microlenses, which are intended to focus the brightness of OLED lamps in the direction of the viewer. But why is LG pushing so hard?

LG Display, a subsidiary of the South Korean electronics giant LG Electronics, is known in particular for the production of the extremely flat and high-contrast OLED panels. These are most prominently used in top-class televisions – and superlatives are the be-all and end-all: the largest, brightest and most contrast-rich TV wins the laurels. And that’s where the dog is buried.

Samsung puts pressure on LG

The market launch of Samsung’s first TV with the much-discussed QD OLED technology is currently putting pressure on LG. Because despite mixed reviews of Samsung’s new OLED launch after about 6 years of abstinence, one thing is clear: QD OLED really is extremely bright.

While the rather low brightness compared to LCD displays is the big problem with OLED technology, Samsung has a TV in the running with its S95B almost immediately that could outperform the “classic” OLED units.

Panasonic also relies on OLED.ex from LG

The panel forge LG Display not only produces its industry-leading OLED screen units for its own devices. The TV competition is also happy to have the LG displays supplied for devices in the high-end spectrum.

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Panasonic has just presented a new OLED series in which all devices are equipped with an OLED.ex display. And despite its own QD-OLED technology, even Samsung is currently negotiating with its South Korean neighbor LG about the delivery of OLED displays.

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